Bachelor's Degree in Tourism Management
Duration: 8 semesters
Modality: Face-to-face
Call: Annual
Faculty of Administrative Sciences, Mexicali.
+52 (686) 841-82-22 Ext. 45003
Whoever graduates from the educational program of the Bachelor's Degree in Tourism Management will be able to work in:
Public sector:
- Tourism promotion organizations
- Tourism promotion organizations
- Tourism development agencies
Private sector:
- Chambers and tourist associations
- Restaurants and bars
- Hosting companies
- Organization of events
- Tourism intermediaries
- Travel services
As an independent professional:
- Consultant
- Business advisor
- Entrepreneur of his own business
Train professionals who contribute to tourism organizations in the efficient management of resources, the generation of products and experiences, the development of specialized tourism projects and services through a culture of quality with professional ethics and sustainability criteria.
1
Contribute to public and private tourism organizations, through efficient resource management, environmental analysis and the use of digital platforms, software and specialized tools.
2
Promote research as a tool for innovation in the design of specialized tourism products and services, based on the characteristics of the destination and in accordance with the needs of a segment, encouraging and respecting the identity of the local and regional community.
3
Develop tourism projects and activities that allow greater integration of the tourism sector, through the participation of companies and communities, seeking to minimize the negative impacts of tourism and enhance heritage.
4
Generate a culture of quality in customer service through the application and adaptation of current international and national standards.
5
Promote compliance with the Tourism Code of Ethics, through different academic activities throughout the study plan.
6
Generate permanent links with the various tourism organizations and communities to promote good practices in tourism management and promote the mutual exchange of experiences to strengthen the academic program.
It must possess the following characteristics:
Basic knowledge of:
- Administration
- English
- Mathematics
Skills:
- Public speaking
- Teamwork
- Multidisciplinary work
- Express yourself correctly in Spanish and English
- Work under pressure
- Ease of handling the English language
- Entrepreneur and innovator
Attitudes and values:
- Of service
- Proactive
- Dynamic
- Responsibility
- Tolerance
- Respect for cultural diversity
- Appreciation for sustainable development
- Appreciation for national culture
- Direct public and private tourism organizations through the efficient resource management, environmental analysis and use digital platforms, software and specialized tools, which allow you to adapt to global trends and generate development, with leadership and social responsibility.
- Design specialized tourism products and services, based on the characteristics and needs of a segment, to meet the demand demands and expand the tourist offer while preserving the natural and cultural heritage of the regions, with ethics and creativity.
- Develop tourism projects and activities that allow for greater integration of the tourism sector through the participation of the companies and communities, seeking to minimize negative impacts tourism and the enhancement of heritage in response to recommendations from national and international organizations, with responsibility and honesty.
- Develop a culture of quality in customer service, to satisfy the needs of specialized tourism segments, a through the application and adaptation of international standards and current nationals, with adherence to regulations and professionalism.
- You must also demonstrate command of English with some of the options: accredit the English I, English II learning units and at least 2 mandatory or optional learning units of the study plan taught in English by the UA, international stays authorized by the UA.
Curriculum
| Subject | Credits | Mandatory |
|---|---|---|
| English I | 6 | ✓ |
| Development of Social-Emotional Skills | 5 | ✓ |
| Writing and Communication Skills | 5 | ✓ |
| Digital Tools | 6 | ✓ |
| Introduction to Administration | 6 | ✓ |
| Fundamentals of Economics | 6 | ✓ |
| Mathematics | 6 | ✓ |
| English II | 6 | ✓ |
| Statistics | 5 | ✓ |
| Introduction to Marketing | 6 | ✓ |
| Fundamentals of Tourism in Business | 6 | ✓ |
| Introduction to Accounting | 7 | ✓ |
| Introduction to Business Intelligence | 6 | ✓ |
| Ethics, Human Rights and Social Responsibility | 5 | ✓ |
| Specialized English in Tourism | 7 | ✓ |
| National Heritage and Tourism | 7 | ✓ |
| Human Capital Management | 5 | ✓ |
| Analysis of the Tourist Structure | 7 | ✓ |
| Hospitality | 7 | ✓ |
| Fundamentals of Research Methodology | 6 | ✓ |
| Tourism Economy | 6 | |
| Statistics Applied to Tourism | 6 | |
| Ecotourism | 7 | |
| Graphic Design | 5 |
| Subject | Credits | Mandatory |
|---|---|---|
| International Trends in Tourism | 6 | ✓ |
| Tourism Regulations | 5 | ✓ |
| Operation of Lodging Services | 7 | ✓ |
| Segmentation and Sales Strategies for the Tourism Market | 5 | ✓ |
| Travel and Tourist Intermediation Services | 7 | ✓ |
| Operation and Service of Food and Beverage Establishments | 7 | ✓ |
| Logistics and Event Operation | 7 | ✓ |
| Financial Mathematics and Budgets for Tourism | 5 | ✓ |
| Quality Systems in Tourism | 6 | ✓ |
| Management of Lodging Companies | 5 | ✓ |
| Integrated Marketing Communication for Tourism Businesses | 6 | ✓ |
| Strategic Management | 6 | ✓ |
| Management of Food and Beverage Establishments | 5 | ✓ |
| Event Management and Organization | 5 | ✓ |
| Tourism Product | 5 | ✓ |
| Sustainability Management Systems | 5 | ✓ |
| Finance Applied to Tourism | 5 | ✓ |
| Digital Marketing for Tourism Companies | 6 | ✓ |
| Marketing for the Tourism Sector | 5 | ✓ |
| Strategic Management in Tourism | 5 | ✓ |
| Health Tourism Marketing | 6 | |
| Basic Gastronomic Techniques | 6 | |
| Public Tourism Management | 6 | |
| Global Sustainable Tourism Management | 6 | |
| Public relations | 6 | |
| Negotiation Techniques | 6 | |
| Geography of World Tourism | 6 |
| Subject | Credits | Mandatory |
|---|---|---|
| Entrepreneur Development | 6 | ✓ |
| Revenue Management for Tourism Companies | 5 | ✓ |
| Tourism Innovation Seminar | 3 | ✓ |
| Quality Management in Tourism | 3 | ✓ |
| Restaurant Master | 7 | |
| Meetings Tourism | 6 | |
| Destination Management Companies | 7 | |
| Management of Shared Economies in Tourism | 7 | |
| Personal Branding | 7 | |
| Logistics and Transportation for Tour Operators | 7 | |
| Development of Rural Tourism Product | 6 | |
| Formulation of Tourism Investment Projects | 7 | |
| Diagnosis and Consulting in Hospitality | 7 | |
| Menu Design for Bars and Restaurants | 7 | |
| Management of Tourist Entertainment | 7 |
Curriculum Map
