Bachelor's Degree in Marketing
Duration: 8 semesters
Modality: Face-to-face
Call: Annual
Faculty of Administrative Sciences, Mexicali.
+52 (686) 841-82-22 Ext. 45041
Faculty of Accounting and Administration, Tijuana.
+52 (664) 682-16-97
Whoever graduates from the educational program of the Bachelor's Degree in Marketing will be able to work in:
- Educational institutions
- Government institutions: area of communication, marketing, research and development of products or advertising
- Research centers
Private sector:
- Corporate: area of communication, marketing, research and development of products or advertising
- Marketing agencies
- Advertising agencies
- Market research agencies
As an independent professional:
- Consulting on strategic marketing, advertising, and market research
- Creation of own companies
- Marketing agencies
- Advertising agencies
- Image advisor
Provide the future marketer with the knowledge and skills required in the professional practice of the Graduate in Marketing, contemplating the current requirements of the labor field for their successful performance in organizations, contributing to the economic development of the region with professional ethics and global vision.
1
Enable the ability to diagnose the organization's environment through the application of market research techniques taking into consideration the factors that affect its performance.
2
Enable the ability to design marketing strategies and make decisions to meet the organization's objectives through the use of relevant and updated information on the environment in which it operates.
3
Enable the ability to select and use communication and distribution channels responsibly to guarantee access to goods and services effectively, meeting consumer needs.
4
Develop the ability to detect new business opportunities through the identification of changes in consumer behaviors and needs.
It must possess the following characteristics:
Basic knowledge of:
- Economic
- Administrative
- Mathematics
- Social sciences
Skills:
- Oral and written communication
- Management of computer equipment
- Solving practical problems
- Critical analysis
- Search for information
- Self-directed learning
- Work in multidisciplinary teams
Attitudes and values:
- Entrepreneur
- Leadership
- Innovative
- Creative
- Spirit of improvement
- Versatile
- Adaptable
- Honesty
- Discipline
- Integrity
- I respect
- Prudence
- Tolerance
- Social responsibility
- Empathy
- Excellence
- Design and implement market studies that help organizations to take action decisions and the creation of new units business, through the application of tools methodological, with social responsibility, critical thinking and entrepreneurial attitude.
- Design and manage strategic plans marketing based on environmental analysis for support the value proposition, assertively versatility and professionalism.
- Manage and evaluate marketing strategies and communication, using IT (Technologies of Information) current and emerging, to ensure the competitiveness of organizations, with creativity, innovation, respect and adherence to current regulations.
- You must also demonstrate mastery of English level B2.
Curriculum
| Subject | Credits | Mandatory |
|---|---|---|
| English I | 6 | ✓ |
| Development of Social-Emotional Skills | 5 | ✓ |
| Writing and Communication Skills | 5 | ✓ |
| Digital Tools | 6 | ✓ |
| Introduction to Administration | 6 | ✓ |
| Fundamentals of Economics | 6 | ✓ |
| Mathematics | 6 | ✓ |
| English II | 6 | ✓ |
| Statistics | 5 | ✓ |
| Introduction to Marketing | 6 | ✓ |
| Fundamentals of Tourism in Business | 6 | ✓ |
| Introduction to Accounting | 7 | ✓ |
| Introduction to Business Intelligence | 6 | ✓ |
| Ethics, Human Rights and Social Responsibility | 5 | ✓ |
| Fundamentals of Research Methodology | 6 | ✓ |
| Statistics Applied to Marketing | 6 | ✓ |
| Consumer Analysis | 6 | ✓ |
| Strategic Administrative Thinking | 6 | ✓ |
| Products | 6 | ✓ |
| Graphic Design | 5 | ✓ |
| Integration and Development of Human Talent | 7 | |
| Negotiation Techniques | 6 | |
| Content Marketing | 5 | |
| Competition Analysis | 6 |
| Subject | Credits | Mandatory |
|---|---|---|
| Quantitative Market Research Techniques | 7 | ✓ |
| Qualitative Market Research Techniques | 7 | ✓ |
| Marketing Diagnostic Models | 6 | ✓ |
| Price Analysis | 6 | ✓ |
| Regulations Applied to Marketing | 5 | ✓ |
| Strategic Sales Planning | 6 | ✓ |
| Market Research | 8 | ✓ |
| Budgets for Marketing | 5 | ✓ |
| Service Marketing | 6 | ✓ |
| Corporate Marketing Strategies | 6 | ✓ |
| Advertising | 6 | ✓ |
| Sales Promotion | 6 | ✓ |
| Development of New Products and Services | 7 | ✓ |
| Finance Applied to Marketing | 5 | ✓ |
| International Marketing | 6 | ✓ |
| Digital Marketing | 7 | ✓ |
| Marketing and Logistics | 6 | ✓ |
| Strategic Brand Management | 5 | |
| Media Audit | 6 | |
| Corporate Identity | 5 | |
| Experiential Marketing | 5 | |
| Public relations | 6 | |
| Strategic Implementation of CRM | 6 | |
| Commercial Photography Workshop | 5 |
| Subject | Credits | Mandatory |
|---|---|---|
| Entrepreneur Development | 6 | ✓ |
| Ethics in Marketing | 6 | ✓ |
| Digital Advertising | 5 | ✓ |
| Comprehensive Marketing Communication | 7 | ✓ |
| Internal Marketing Audit | 5 | ✓ |
| External Marketing Audit | 5 | ✓ |
| Strategic Innovation in Marketing | 6 | |
| Community Management | 5 | |
| Social Listening | 5 | |
| Industrial Marketing | 6 | |
| Personal Branding | 7 | |
| Analysis of Trends in Marketing | 6 | |
| Health Tourism Marketing | 6 | |
| Merchandising | 6 | |
| Project Management Workshop | 5 | |
| Structural Equations | 5 |
Curriculum Map
